“The Universe Wants Me To Win”
Client: Imaginary Collective
Project goal: Brand Development
Deliverables:
Brand Messaging
Website Build
Photo Assets
Talent Management
Challenge
Imaginary Collective & TJ Eisenhart live at the intersection of sport and art. Being a pro cyclist was a catalyst for TJ to venture into the world of art. Since his first commissioned painting he’s never looked back.
The Community Project was asked to help curate and redirect the focus on TJ’s art. We provided new language, images, and a new website to match his artistic value and assist in sales to the high end art world.
We redesigned the Imaginary Collective website with new copy and images built around a hierarchical approach where the art and artist come first, aiming to suit TJ’s audience of potential art buyers as well as those who know TJ and Andrew from the cycling world.
Digital Presence
Brand Messaging
We created copy that supports the message of Imaginary Collective and its evolution, while not losing sight of the cycling history and community that they came from. This included new elements of the website to educate and intrigue their audience.
Creating new images to capture a soulful look into the artist while providing a gallery atmosphere was of the highest importance.
