“Setting New Standards”

Client: Leatt

Project Goal: Editorial, Photo & Video

Deliverables:

Blog editorial write up for pinkbike.com

90 second Video

Photo assets

Challenge

The Community Project was tasked with creating a multimedia project for Leatt, including a blog post, feature video, and photo assets about the Outlaw Bike Team, a Utah-based gravity mountain biking program that trains young riders to become elite racers. The content was designed for Pinkbike.com as well as Leatt’s YouTube channel, website, and other promotional platforms.

Deliverables

With our cycling background, we had an in-depth understanding of the Leatt brand, the Outlaw Bike Team, and the media outlets where this content would be featured. Over two days, we captured the intense action and skill, the riders' personalities, and the pure joy of being a kid on a bike. The result was a short, captivating 'day in the life' of this unique development program that showcased the product and underscored Leatt's commitment to supporting the future of the sport.