The Community Project set out to document a day in the life of a Loam Pass bike trip to Moab, UT. Our goal was to visually educate consumers on how Loam Pass works—from presenting the pass to coordinating shuttle operations, mapping the day, and experiencing the ride. This journey was crafted to be both informative and aspirational. The content was designed for loampass.com and their social channels.

With our knowledge of the area, mountain biking, and the product's commercial goals, we efficiently and successfully met all project needs.