“Empower Every Move”
Client: Lume Six
Project Goal: Brand/Product campaign concept to creation.
Deliverables:
Brand tagline
Content creation (Photo & Video)
Digital ad creation
Social media management
Creating a purpose-driven campaign for Lume Six embodies The Community Project’s mission: to highlight a technical product while showcasing Lume Six as an independent, female-owned company. Every opportunity is crafted to support their community.
Challenge
With the tagline in place we captured content in a variety of activities using real athletes. Allowing the brand to preach its technical product prowess in an authentic and inclusive manner.
Deliverables
Defining the brand identity
The Community Project created a tagline and call-to-action campaign that highlighted the product's benefits while speaking to the female end user in a positive, inspiring voice: 'Empower Every Move.'
